This is particularly true on Twitter, where your character count is already limited to 280. Thanks to videos, you can say and express so much more to your followers. Given this, it’s no wonder that video tweets garner around 10X more interaction than other types of tweets.
In this blog post, we’ll go through the various Twitter video constraints and how to post lengthier videos on Twitter so you can get the most out of your video content.
Standard Twitter Video Length
It’s a real bummer when your video is automatically trimmed or scaled by Twitter. Here are a few essential details to note regarding Twitter videos lengths, frame rates, and formats.
Maximum Twitter Video Length: 140 seconds or 2 minutes and 20 seconds
Initially, you can only submit a 30-second video on Twitter. A typical Twitter user’s maximum video length is 140 seconds, or 2 minutes and 20 seconds. This implies that you may now publish videos on Twitter longer than 2 minutes, thanks to a change made by Twitter later in 2016.
The Twitter video resolution is:
It can’t be more than 1920 x 1200 (landscape) and 1200 x 1900 (portrait).It can’t be less than 32×32.
The optimum video dimensions are:
1280 x 720 (for landscape aspect ratio)720 x 720 (for a square video)1280 x 720 (for portrait)
The maximum frame rate is: 60 FPS (frames per second)
Uploading videos on Twitter at 30 to 60 frames per second is recommended. Anything less than this will seem choppy. However, if you’re recording battle sequences, 24 FPS is a reasonable frame rate to use.
What Video Formats Can I Use on Twitter?
Twitter has certain criteria for the format of your video Tweet.
These vary between the mobile app and the desktop/web version:
For Mobile Apps – Twitter now supports the MP4 and MOV video formats. However, MP4 is superior with less stuttering and higher video quality.
For Desktop – You can only post an MP4 with AAC audio and H264 format if you’re on desktop/web.
How to Upload Videos on Twitter
You may share your videos on Twitter in two ways. If you’re using a regular account, you may post your Twitter video as usual. Here’s how you can do it.
For mobile device users:
Step 1
To share a new tweet, open your Twitter app and click tweet button.
Step 2
Click on the gallery button, then go to the video you wish to upload. To begin uploading, tap on the video.
Step 3
Make your tweet and caption ready. If you want to increase traffic, don’t forget to use hashtags! Hashtags are a fantastic method to make your videos on Twitter more accessible to find outside of your audience.
Step 4
Send the tweet to Twitter’s servers, and your video will be published.
For PC users:
Step 1
Open the Twitter website and then hit N or click on the tweet interface to create a new tweet.
Step 2
You can either drag your video file from a folder to your new tweet or use the Gallery icon to upload your photo from your computer’s File Explorer.
Step 3
Finally, write your caption and then wait for the video to upload. Tap the Tweet button to share your video!
Remember that these two processes can only post videos of 2 minutes and 20 seconds. Follow the instructions below if you wish to use the Twitter ad account advantage and post a 10-minute video.
How to Post Longer Videos on Twitter
You are now aware that the Twitter video length restriction is 140 seconds. Is it possible to post longer videos on Twitter? Yes! You can publish videos up to 10 minutes long if you use Twitter’s professional publishing feature. People are often unaware that this option exists since Twitter has only made it accessible to business accounts.
First, you should determine your profile choices and make your account qualified to post videos longer than 140 seconds. So let’s get started:
Step 1
Select the Avi option, which is a Twitter avatar. It’s also known as the Twitter Profile Picture.
Step 2
Select Twitter Ads from the drop-down option, or go to ads.twitter.com.
Step 3
If you are utilizing Twitter Advertising for the first time, you will be required to provide your credit card information.
Although you will be asked to input your credit card details, there will be no fee for uploading the videos. To upload longer videos for your Business account, utilize the Twitter Media Studio Tool or go to studio.twitter.com.
Step 4
Once your bank card details have been updated in your Twitter account, you will be given a couple more options. Tap the ‘Creatives’ tab in the top navigation bar.
Step 5
Select Video from the drop-down menu.
Step 6
The Twitter Video Player Terms will be shown in a popup. Accept the conditions and click the Proceed button.
Uploading Video via Twitter Video Dashboard
Now that your account is set, you may proceed to upload the video to Twitter:
Step 1
When you go to the Video Section, you’ll be able to view all of the videos you’ve ever published from your account.
You can see the big green button on the right side reads ‘Upload your video.’ If it’s your first attempt uploading a video to Twitter, the button will read ‘Upload your first video.’
Step 2
Click the button and choose a video to upload from your computer. Make sure that you own the video’s rights.
Step 3
Depending on its size and format, the video will take some time to upload.
The maximum file size of the Twitter video that may be uploaded to a Personal account is 512 MB, whereas it is 1 GB for a Business account. Twitter presently supports MP4 video with an H264 format and AAC audio on the mobile app.
Take note that Twitter takes longer than any other Social Media site to upload videos. We imply that the video will be posted to your account when we say upload. To submit the video as a tweet, you must complete a few additional steps. For the time being, the Twitter video will only be viewable to you in the “Video Section” and will be marked as ‘Not Tweeted.’
Compose and Publish the Tweet
Step 1
To tweet the video, click the ‘Compose Tweet’ button.
Step 2
A dialog box will display with a few fields to fill out to add to your tweet. It will assist in targeting the appropriate audience. The areas in the Compose Tweet dialog box are as follows:
Compose a Tweet (Tweet body – 140 characters)Add titleAdd descriptionAdd a call to action
Step 3
Once done completing the information, you may tweet via Standard distribution or Promoted-only.
The Promoted-only service is a premium service that requires you to run advertising and allows new users to view your tweet.
Step 4
Click on Preview to see how your tweet will appear. Return to the Tweet and post it if you are satisfied.
Step 5
Now, the tweet you created will be visible to all your followers.
We recommend keeping the Twitter video size to 512 MB for optimal quality and a faster upload time. Longer Twitter videos allow you more time to explain your purpose to your audience and communicate with them effectively.
How to Pick a Video Thumbnail on Twitter
You can’t choose a thumbnail for your Twitter video by default. Twitter does not provide you with that choice straight away. You may, however, edit the thumbnail of your video after it has been uploaded. The beautiful thing about this is that you can also upload a picture as your thumbnail.
Here’s how to choose a thumbnail for your Twitter video:
Step 1
Log in to your Twitter account in your Twitter studio. You may view all of the content that you’ve shared and published on Twitter right here.
Step 2
To open a drop-down menu, click the All Media button in the top-left corner of your screen. Choose Videos to make it easier to discover the video you just uploaded.
Step 3
To alter the thumbnail of a video, click on it.
Step 4
Look for and select the Change thumbnail button beside your video’s title.
Step 5
Finally, choose the video frame you wish to utilize as the thumbnail or submit a picture for your custom thumbnail.
Step 6
Save your modifications, and you’re done! A new thumbnail has been added to your video.